PRESS RELEASE October 3, 2016
"The Michelada named the official drink of the Day of the Dead celebration"
A Michelada is a spicy, savory beer cocktail. A unique blend of spices and lime are added to a beer and typically served over ice in a salted rim glass.
Rumored to have originated in Mexico in the 40's, it's been extremely popular since. However, being rather new in the States, there is some controversy as to the origin and what constitutes a "real Michelada".
Some insist that an authentic Michelada contains no tomato product. Others make it with either tomato or clamato juice, and in some parts of Mexico it is simply lime juice and salt added to beer.
"It is as versatile as our Bloody Mary and there are many variations, none right or wrong," says Laurie Pedersen, founder and owner of Moondance Michelada Mix. (Called by many, a "Mexican Bloody Mary").
West Bend, WI based Moondance Michelada launched in December 2015 and has since won several award for the mix including one from the Fiery Food Challenge and the International Flavor Awards. Pedersen was also a finalist in the Wisconsin's Hottest Kitchen Entrepreneur Challenge this summer.
"With the Michelada quickly gaining popularity here in the States, we've seized on the opportunity to popularize the drink with a pre-made mix that creates and authentic Michelada", Pedersen stated. "The Day of the Dead is the perfect holiday to celebrate with a drink bold enough to wake the dead."
Moondance Michelada Mix will be sold at the Dia de los Muertos Festival in the Walker’s Point neighborhood in Milwaukee. It will be held on Sat. Oct 29, 2016 at Walker Square Park.
Moondance Michelada is a member of FaB (the state Food and Beverage industry cluster organization) http://www.fabwisconsin.com/ and
Something Special from Wisconsin http://somethingspecialwi.com/about.htm
Moondance Michelada Mix may be purchased in West Bend, WI at the following stores:
Jeff's Spirit's on Main, La Mexicana Grocery Store, Sendik's Food Market, and Rootz Imports, and in Milwaukee, WI it can be purchased at El Rey Grocery Store on Cesar Chavez and Discount Liquor.
Moondance Michelada beer cocktails are also being served at Margarita Paradise in Milwaukee and Leif's Cafe in Eagle River, WI., and La Mexican in West Bend, WI.
It may also be purchased online at www.MoondanceMichelada.com
For more information contact Laurie Pedersen at 262-689-1922. Email: email@example.com
Of course we don't want to discourage you from celebrating Cinco de Mayo or drinking Margaritas, tequila, Mexican beer OR Micheladas, but encourage you to learn a bit about Mexico's fascinating history.
As always, drink responsibly and remember...everyday is a good day to drink Micheladas made with Moondance Michelada Mix! Salud!_
Here is a short video explaining the history of Cinco de Mayo.
Moondance Michelada Mix will join Milwaukee, WI's Shepherd Express event: