PRESS RELEASE                                                                            October 3, 2016



            "The Michelada named the official drink of the Day of the Dead celebration"


A Michelada is a spicy, savory beer cocktail. A unique blend of spices and lime are added to a beer and typically served over ice in a salted rim glass.
Rumored to have originated in Mexico in the 40's, it's been extremely popular since. However, being rather new in the States, there is some controversy as to the origin and what constitutes a "real Michelada".

Some insist that an authentic Michelada contains no tomato product. Others make it with either tomato or clamato juice, and in some parts of Mexico it is simply lime juice and salt added to beer.
"It is as versatile as our Bloody Mary and there are many variations, none right or wrong," says Laurie Pedersen, founder and owner of Moondance Michelada Mix. (Called by many, a "Mexican Bloody Mary").

West Bend, WI based Moondance Michelada launched in December 2015 and has since won several award for the mix including one from the Fiery Food Challenge and the International Flavor Awards. Pedersen was also a finalist in the Wisconsin's Hottest Kitchen Entrepreneur Challenge this summer.

"With the Michelada quickly gaining popularity here in the States, we've seized on the opportunity to popularize the drink with a pre-made mix that creates and authentic Michelada", Pedersen stated. "The Day of the Dead is the perfect holiday to celebrate with a drink bold enough to wake the dead."

Moondance Michelada Mix will be sold at the Dia de los Muertos Festival in the Walker’s Point neighborhood in Milwaukee. It will be held on Sat. Oct 29, 2016 at Walker Square Park.
Http://www.diadelosmuertosmilwaukee.com/

About:

Moondance Michelada is a member of FaB (the state Food and Beverage industry cluster organization) http://www.fabwisconsin.com/ and
Something Special from Wisconsin http://somethingspecialwi.com/about.htm
Moondance Michelada Mix may be purchased in West Bend, WI at the following stores:
Jeff's Spirit's on Main, La Mexicana Grocery Store, Sendik's Food Market, and Rootz Imports, and in Milwaukee, WI it can be purchased at El Rey Grocery Store on Cesar Chavez and Discount Liquor.
Moondance Michelada beer cocktails are also being served at Margarita Paradise in Milwaukee and Leif's Cafe in Eagle River, WI., and La Mexican in West Bend, WI.
It may also be purchased online at www.MoondanceMichelada.com

For more information contact Laurie Pedersen at 262-689-1922. Email: laurie@moondancemichelada.com


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Of course we don't want to discourage you from celebrating Cinco de Mayo or drinking Margaritas, tequila, Mexican beer OR Micheladas, but encourage you to learn a bit about Mexico's fascinating history.
As always, drink responsibly and remember...everyday is a good day to drink Micheladas made with Moondance Michelada Mix!  Salud!_
Here is a short video explaining the history of Cinco de Mayo.

On Saturday, April 23, 2016, from 2-6 p.m. at Wisconsin State Fair Expo Center , over 100 of the state’s finest breweries, cheese and sausage makers along with a variety of local restaurants, wineries and distilleries will be sampling their products to guests. Guests will receive a keepsake sampling glass while enjoying unlimited samples. 
Moondance Michelada Mix will be among those sampling and will pair our mix with a local Milwaukee beer. We are honored and excited to be a part of this event which is sure to be a fun and tasty occasion! 

Please see the official website  http://shepherdexpress.com/steinanddine  for more information including tickets, list of exhibitors, pictures and more. 

Watch our facebook page for a unique code for a $5.00 off coupon! 

Mark you calendars now. Hope to see you there! 

Salud!
​Laurie

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I'm a little late at getting this out, but better late than never, right? 

Want to make your favorite chili recipe even better?

Add Moondance Michelada Mix to any recipe! Our mix will spice up and add a little zing  to each and every bite! 
Simply shake a few spoonfuls (or more to taste) to your pot (or bowl) of chili and you won't believe the difference it will make. 

The special blend of seasoning and spices in our Michelada Mix is a perfect compliment the flavors in chili, with just a hint of lime to bring it all together

Be sure to take pics and share your recipe with us for a chance to be added to our upcoming recipe book. Mmmmm....
Salud!

So National Margarita Day is a made up holiday to celebrate the Margarita. That's okay! We're not complaining....never enough reasons to celebrate, right? 
The beauty of the Margarita is that there are endless variations on this popular tequila cocktail and we have one more for you to try! 
At Moondance Michelada Mix, we called it the MicheRita. It is a kicked up version of a traditional lime margarita. It will turn a ho-hum margarita into a slightly spicy and savory concoction that is sooo good! 
Simply add a few shakes (about 1 tsp.) of Moondance Michelada Mix to a regular Margarita. For the best recipe made from scratch,  go to http://www.moondancemichelada.com/recipe-micherita.html our website and see our cocktails page. You will be pleasantly surprised at how good this is! 

Please let us know what you think, and share your pics with us! 

Salud! (​and as always, drink responsibly)

Don't worry....you are not alone! Since I've been eating, sleeping and drinking Michelada's for some time now, I'm a bit surprised to find how many people there are that still are unaware and have not yet tried a Michelada. It was actually named one of the years top food and beverage trends by the famed Baum + Whiteman restaurant consultants. 

A Michelada, simply put is a Mexican beer cocktail that is both savory and spicy, and very refreshing (and addicting). It has often been likened to our Bloody Mary and is a very popular in Mexico, other latin countries as well as the border states here in the U.S. 
They originated in Mexico and although there are several "stories" as to the origin that you can find on the internet, but the truth is no one really knows exactly how they got their name or start. 
There is also debate about the "correct" way to make a Michelada. Just like the Bloody Mary, there are as many recipes as there are bars, and who's to say what is the right way. Some use tomato or clamato in their Michelada, some don't. It comes down to personal preference. Our mix is a very concentrated blend of spices, sauces, and lime juice. If you prefer yours with a tomato product , simply add to your cocktail. We say...there are no rules! 

Moondance Michelada Mix is here to introduce this amazing drink with an authentic ready made mix that makes it easy for you to create your own Michelada's at home. What a perfect new party or brunch idea! 

See our Cocktails page for other cocktail ideas. 
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